A targeting pattern is a string that represents an in-the-moment search for objects. The operators used depend entirely on the context of the search, and compatibility with the sub-system.
To match all East Coast assets (Asset 1 and 3)
label:east-coast or labels:east-coast or label:"East Coast"
To match all people (Asset 2 and 3)
person:* or people:*
To match Asset 1 specifically
To match assets with the string "Mike" in the name (Asset 3)
To match people labelled East Coast (Asset 3)
To match all assets labelled East Coast and labelled Head Office (Asset 1)
label:east-coast,head-office or label:east-coast label:head-office
To match all assets labelled East Coast or labelled Head Office (Asset 1, 2, and 3)
label:"East Coast" | label:head-office